Over nearly two decades spent across the luxury advertising and publishing worlds, my entire career has been built on high-level branding and storytelling—with a digital twist that connects brand DNA with future technologies.

Leveraging an innate understanding of luxury consumerism psychology, I've directed content and campaigns for well over 100 global luxury brands, while simultaneously nurturing rosters of writers, editors, marketers and creatives around the world.

Today I direct creative teams at INNOCEAN for Genesis, the luxury auto arm of Hyundai, while also leading conversations around luxury branding and consumerism, luxury trends, innovation and where they all intersect.